The Bold War

About The Bold War



Michael Nuciforo is a freelance Mobile Consultant who has most recently been Head of Mobile Banking at RBS. In 2011, Michael was responsible for delivering the UK’s first iPad tablet application along with new services for iPhone, Android and BlackBerry for both the RBS and NatWest brands. The service was the Number 1 rated banking app in the Apple app store and was a Gold winner in the UK IT Industry Awards.

Prior to moving to London in 2010 Michael worked at the ANZ bank on a number of developments including the first iPhone banking app outside the US (back in 2008…) and the award winning ANZ goMoney application. A regular author and blogger with popular industry publications Michael is passionate about the potential of mobile innovation and the opportunities that exist within the holy trinity of mobile, social and location based technologies.

Michael speaks regularly at major industry events and has published his thoughts with a variety of respected industry publications.


Quick Q&A

Q - Why did you start the site?

A - I set up ‘The Bold War’ as a platform to share my thoughts, vision and opinion on all matters relating to mobile innovation, industry trends and organisational competence.

Q - Why did you call the site ‘The Bold War’?

A - I firmly believe that we have now entered an environment where only the bold will succeed. The Bold War is currently being fought globally and organisations that are not willing to move with the times, drop the sentiment and take action will be left behind.

Q - What do you hope to achieve with the site?

A - I am consumed by the potential of mobile innovation and the opportunities that exist with meeting growing customer demand. I hope that my posts can encourage members of the industry to embrace change, take action, and ultimately reward consumers with a better experience.


The Bold War